A long-time advocate of sustainability, Avery Dennison Label and Packaging Materials is stepping up its efforts to raise the sustainability bar. With a new campaign called “Together We Can Do Beautiful Things,” the company aims to inspire converters, brands and thought leaders to work together to increase sustainability awareness, choices and collaboration to solve some of the industry’s most difficult problems.

Launching this month, the multifaceted initiative brings to life the Avery Dennison’s sustainability purpose, products and innovations through a complete program of communication deliverables, including animated videos, social media messaging, case studies and more. The various media will:

• Showcase Avery Dennison’s history of sustainability-related innovations and its position as a sustainability leader and collaborator in the labels and packaging industry
• Increase awareness of Label and Packaging Material’s sustainability-oriented products and services in a new sustainability portfolio named ClearIntent

The ClearIntent Portfolio is a collection of sustainable products and services designed to enable converters to help brands meet sustainability targets. The portfolio features a line of products that meet sustainable product standards. Avery Dennison says ClearIntent Portfolio products can help customers make a positive environmental impact and move toward their own sustainability goals. For a product to qualify for the Avery Dennison ClearIntent Portfolio, it must meet at least one of three sustainability standards:

• Responsibly Sourced: a significant amount of the product’s content is verified to come from sustainably sourced materials;
• Reduce: the product offers comparable or superior performance using less materials;

      or

• Recycle: the product is recyclable, made of recycled content, or enables recycling.

Prior to Labelexpo, on September 12, an AWA Label Release Liner Industry Seminar will be held in Chicago. Renae Kulis, Senior Director and global leader of Sustainability for Avery Dennison will be speaking on release liner recycling.